Landing pages>_
Landing pages
Single-section pages built around one specific goal. At Entreredes I built a SaaS that generated exactly this kind of page.
01
What they're for
A landing page has one job: getting whoever arrives to do one specific thing, whether that is signing up, getting in touch or buying. Anything that does not help with that is noise and only makes it load slower.
02
What I know about it
My main project at Entreredes was a SaaS that generated landing pages with Laravel and Filament, with Gemini helping to write them. So I have been on both sides: making the pages and making the tool that makes them.
- -One goal per pageBefore designing anything, decide what the visitor should do.
- -Loads instantlyNo heavy templates or plugins: only what the page needs.
- -Mobile firstMost people will open it on their phone, so it is designed for that first.
- -MeasurableKnow how many people arrive and how many do what you are after.
03
How I'd do it
Define the goal
Who it is for and what we want them to do.
- ›Audience
- ›Main action
Build it
Structure, copy and design serving that goal.
- ›Structure
- ›Responsive design
- ›Forms
Publish and measure
Deploy it and set up analytics to know whether it works.
- ›Deployment
- ›Analytics
04
What it'd include
- ✓A page optimised for one goal
- ✓Mobile design
- ✓Form or call to action
- ✓Search metadata
- ✓Analytics set up